Inspired by the glamorous women of American and Italian cinema of the 1960's Virna moved to New York City in 1992 to study at The Fashion Institute of Technology. While at F.I.T.  Virna's passion for the transformational image overwhelmed her, and nspired by the outrageous club culture of NYC in the nineties Virna began collaborations with many nightlife personalities and photographers in the underground New York scene.

Eventually makeup became her obsession and she decided to dedicate her career to the beauty industry. She then began work as an makeup instructor at Make Up For Ever in Bologna, Italy in 2002. 
She was also represented by the Allure Model Agency doing beauty, editorial, e-commerce as well as commercial work. 
As a beauty consultant for Yves Saint Laurent, Dior and Guerlain Virna traveled throughout Italy to introduce sales and marketing strategies and educate clients on the use and application of a wide-range of beauty products.
Virna continues to expand her expertise as a makeup and beauty artist.

"The most beautiful makeup of a woman is passion, but cosmetics are easier to buy" ( Yves Saint Laurent )

Cosmetics Companies: Make Up For Ever, Guinot, Guerlain, Christian Dior, YSL.

Clients:, Amazon, BrioGeo, MoMa Museum NYC, Portolano, Zeig Lab,, Kristian Loren, Gildan, BrassiBra, DV Italy, Manson (Italy), Idriss Guelai Atelier (Italy), S.I.L.K, ChoiBoko, Bank of America, All Star Code., The Elie Wiesel Foundation for Humanity, Lars Andersson, RUSH by Denis&Charles, Frank Agostino, Elisabeth&Clarke, Gallant, The Bolivares Nueva York, Manhattan Portage, Karla Vivian (Brazil), EsseLuna, SexiGuru, Mixology, Francesc Tell, Justicia Ruano (Spain) Arthur Miller Foundation, Foxcroft, Mizzfit (Bianca Jade), Youssef Lahlou.

Press: Elle (Vietnam), Vanity Fair (Italy), Superior Magazine, Runway Magazine, Switch Magazine (Italy),  Fashionisto Magazine, DesignScene Magazine, People Magazine En Espanol, Swerv Magazine, HUF Magazine, Ellements Magazine, Teeth Magazine, Adon Magazine, Philippine Tatler, LadyGunn, Downtown Magazine, Glassbook.

Artists/Public Figures: Fabio Canino (Actor/TV Host), Rossella Falk (Actor), Maddalena Crippa (Actor), Gennaro Cosmo Parlato (Singer), Roberta Formilli (Actor), Katia Beni (Actor), Anna Meacci (Actor), Monique Van Vooren (Actor/ NYC Socialite), Isabela Moner (Actor/Singer), Dutchess Lattimore (TV Personality), Jewel (Singer), Kristen Taekman (Model/ TV Personality), Elena Goode (Actor/Model), Penny Arcade (Actor/Performer) Sean Young (Actor), Brian Greenberg (Actor) Emanuela Galiussi (Actor), Amir Arison (Actor), Jake Robards (Actor), Jane Stiles (Actor), Stew and the Negro Problem (Musician), Heidi Rodewald (Musician/Composer), Ann Magnuson (Actor/Singer), Leila Bekthi (Actor), Morrie (Singer/Performer), Phoebe Legere (Singer/Performer), Carol Lipnik (Singer), Wendy Stuart (Model, Public Figure).

Television: Retroscena -RaiSat2000 (2009), Vier Tage Toskana - Endemol (Germany/Italy 2008), Markette -La7(2005) 

Theater: Bitch!Dike!Faghag!Whore! (2018), "Time Stand Still" at Theater for The New City (2018) "Longing Last Longer" at St.Anne Warehouse Theater (2016), "Romanina" Teatro La Limonaia (2004), 'Fiesta" Teatro Colosseo (2002), "Ruddigore" Village Light Opera (1997)

Movies/Videos: "DOM" short movie by Meryl Jones Williams and Jane Stiles (2019), "Love Song for Bobby" by Phoebe Legere (2018), " The View From Up Here" short movie by Marco Calvani (2017),  "FOuRPLAY" feature film by Dean Ronalds (2016), "BOOTS" short film by Alex Wolff (2014), ID Theft Campaign, by Visual Country, client Bank of Americas  (2015), "What happens in Vegas, stay in Vegas" by Visual Country (2015), Araab Muzik (2013)


Michele Hierholzer at Civilized PhotoWorld LLC


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