Inspired by the glamorous iconic women of American and Italian cinema Virna moved to New York City in 1992 to study at The Fashion Institute of Technology. While at F.I.T. Virna's passion for the transformational image overwhelmed her, and inspired by the outrageous club culture of NYC in the nineties Virna began developing her makeup skills in the underground nightlife of the New York.
Eventually makeup became her obsession and she decided to dedicate her career to the makeup industry. She then began work as an makeup instructor at Make Up For Ever in Bologna, Italy in 2002, and in 2011 she was represented by the Allure Model Management.
As a makeup and beauty consultant for YSL, Loewe, Dior and Guerlain Virna traveled throughout Italy to introduce sales and marketing strategies and educate clients on the use and application of makeup and skincare products.
Virna continues to expand her expertise as a makeup artist working on a wide range of projects from e-commerce to theater, and collaborating with actors and performers in New York .
"The most beautiful makeup of a woman is passion, but cosmetics are easier to buy" ( Yves Saint Laurent )
CONTACT:
Direct booking: virnasmiraldi@gmail.com at Smiraldi LLC
Civilized PhotoWorld LLC
email: micheleh@civilizedphotoworld.com
Clients:
Macy's, Amazon, Zappos, Centric, MoMa Museum NYC, BrioGeo, Ottomila Eyewear, Portolano, R&O, InDesign, Winton DuPont Films, Zeig Lab, Bloomingdales's, Kristian Loren, Gildan, BrassiBra, DV Italy, Manson (Italy), Idriss Guelai Atelier (Italy), S.I.L.K, ChoiBoko, Bank of America, All Star Code, The Elie Wiesel Foundation for Humanity, Lars Andersson, RUSH by Denis&Charles, Frank Agostino, Elisabeth&Clarke, Gallant, The Bolivares Nueva York, Manhattan Portage, Karla Vivian (Brazil), EsseLuna, SexiGuru, Mixology, Francesc Tell, Justicia Ruano (Spain) Arthur Miller Foundation, Foxcroft, Youssef Lahlou.
Press:
Elle (Bulgaria), The NY Times, Elle (Vietnam), Vanity Fair (Italy), Glassbook, StyleCruze, Superior, Runway, Switch (Italy), Fashionisto, DesignScene, People En Espanol, Swerv, HUF, Ellements, Teeth, Adon,Tatler , LadyGunn, Downtown Magazine.
Artists/Public Figures:
Leila Bekthi (Actress), Ann Magnuson (Actress/Singer), Charles Bush (Actor/Writer), Monique Van Vooren (Actress/ NYC Socialite), Sean Young (Actress), Brian Greenberg (Actor) Emanuela Galiussi (Actress), Amir Arison (Actor), Jake Robards (Actor), Jane Stiles (Actress), Stew and the Negro Problem (Musician), Heidi Rodewald (Musician/Composer), Christina Lewis Halpern (Social entrepreneur/Journalist), Penny Arcade (Actress/Performer), Jewel (Singer), Isabela Moner (Actress/Singer), Dutchess Lattimore (TV Personality), Jewel (Singer), Kristen Taekman (Model/ TV Personality), Elena Goode (Actress/Model), Morrie (Singer/Performer), Phoebe Legere (Singer/Performer), Carol Lipnik (Singer), Wendy Stuart (Model, Public Figure), Tammy Faye (Singer), Fabio Canino (Actor/TV Host), Rossella Falk (Actress), Maddalena Crippa (Actress), Gennaro Cosmo Parlato (Singer), Roberta Formilli (Actress), Katia Beni (Actress), Anna Meacci (Actress).
Theater:
"Nico Underground" (2024) directed by Michael Schiralli at Joe's Pub, The Art of Becoming: Superstar Interrupted" (2024) directed by Steve Zehentner and Penny Arcade at Joe's Pub,, Bitch!Dike!Faghag!Whore! (2018) directed by Steve Zehentner at PS121, "Time Stand Still" directed by Joan Kane at Theater for The New City (2018) "Longing Lasts Longer" directed by Steve Zehentner and Penny Arcade (2016-2019), "Romanina" Teatro La Limonaia (2004), 'Fiesta" Teatro Colosseo (2002), "Ruddigore" Village Light Opera (1997)
Motion:
"The C Train is waiting" short film directed by Maria Politano (2023), "Consider the lilies" short film directed by Cristina Spina (2023), "Astro Love" (2022 post production) directed by Natasha Vaynblant and Ellie Skrzat, "Transit, a New York Fairytale" short film directed by Emily Dinova (2019), "DOM" short film directed by Meryl Jones Williams and Jane Stiles (2019), "Love Song for Bobby" music video by Haoyan of America, Sebastian Piras (2018), " The View From Up Here" short film directed by Marco Calvani (2017), "FOURPLAY" film directed by Dean Ronalds (2016), "BOOTS" short film directed by Alex Wolff (2014), ID Theft Campaign, video by Visual Country, client: Bank of Americas (2015), "What happens in Vegas, stay in Vegas" video campaign by Visual Country (2015), Araab Muzik, music video (2013).
Television:
Retroscena -RaiSat2000 (2009), Vier Tage Toskana - Endemol (Germany/Italy 2008), Markette -La7(2005)
Cosmetics Companies: Make Up For Ever, Guinot, Guerlain, Christian Dior, Loewe, YSL.